Responsibilities

• Develop the annual demand strategy and the design of a demand plan to support the go-to-market strategies for North America, EMEA and Australia across new business, aftermarket and partner initiatives.
• Direct the field marketing team, partner marketing team, loyalty & retention marketing and events marketing team in North America, EMEA and Australia responsible for developing, executing, and managing net new acquisition demand generation campaigns and programs and aftermarket / cross-sell programs including events, ABX programs, webinars, content syndication, and paid social channels along the entire buyer’s journey.
• Note that PPC is managed by the digital team, but the field marketing team works closely with the digital team to optimize PPC performance with weekly digital lead reviews.
• Ensure consistent messaging and brand identity across all channels.
• Recruit, develop, and retain a high-performing global demand generation team, fostering a culture of accountability, experimentation, and continuous improvement.
• Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
• Oversee case studies program, peer review program in G2 and feed sales reference process as part of loyalty program
• Attend trade shows, conferences and other events to interact with potential customers and partners, gain industry insights, and drive thought leadership.
• Develop, execute, and manage account-based programs against the TAL (Target Account List) and coordinate with internal sales and BDR teams and external agencies, if applicable.
• Utilize intent tools such as 6Sense and Qualified to build, execute, and optimize account-based engagement, demand generation and brand awareness programs.

Requirements

• 12+ years demand gen/ growth marketing experience in B2B cloud software industry
• Bachelor’s degree required
• Experience creating and implementing proven successful, thought leadership, demand creation, lead nurturing and pipeline acceleration programs
• An understanding of digital marketing including SEO/SEM
• Experience in marketing content development and management
• Experience with MS Office applications, CRM (Salesforce), marketing automation (Marketo or a similar tool), and business intelligence tools (PowerBI, DOMO, Tableau)
• Experience forecasting and managing a marketing budget; building and executing marketing plans; analyzing and reporting on closed-loop, marketing program performance including ROI and ROMI, and running planning and change management processes.
• Expected travel – 0-10%
• Remote, US (Central & East coast preferred)
• Medius is committed to fair and equitable compensation practices.
• The right candidate will have a background in B2B cloud solutions, is an efficient multitasker and a great team player and can work well in a dynamic environment.

Benefits

• Benefits may include medical, dental, and vision coverage, paid time off, and retirement benefits, subject to eligibility requirements.