Senior Director Demand Generation & ABM at Egnyte | Mountain View, CA | $220K/yr – $250K/yr

Egnyte

Senior Director Demand Generation & ABM

Mountain View, CA (Hybrid)

$220K/yr – $250K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated demand-generation and ABM programs to build brand, generate high-intent pipeline, and accelerate revenue for B2B marketing teams.

Own the strategy and execution of integrated campaigns across channels.
Must-have: 10+ years in B2B, with demand gen and ABM.
Standout: cross-functional leadership and data-driven optimization.

Job Description

Responsibilities

Own the strategy and execution of integrated campaigns to build brand awareness, create high-intent pipeline, and accelerate revenue.
Develop and execute a comprehensive, multi-channel demand generation strategy in partnership with the digital marketing, field marketing, and partner marketing teams.
Partner closely with Sales to define target account lists, personas, and engagement strategies.
Design and scale ABM programs targeting strategic accounts and high-value segments, ensuring tight orchestration with SDR and field sales teams.
Measure and optimize account engagement, pipeline progression, and deal velocity..
Use data and insights to continuously test, learn, and improve performance.
Optimize the full funnel from lead to close with a strong focus on conversion and velocity.
Analyze campaign performance and insights to continuously refine strategy.
Workplace: Work a minimum of 3 days per week in office

Requirements

10+ years in B2B marketing with deep expertise in demand generation and ABM.
Experience marketing to the architecture, engineering, and construction (AEC) industry is a big plus.
Deep expertise in multi-channel marketing, campaign strategy, and funnel optimization.
Experience building and scaling ABM programs for strategic segments and accounts.
Proven track record of driving pipeline growth and revenue.
Hands-on leader who can think strategically and execute effectively.
Ability to "speak in numbers" and pivot strategies based on real-time data and attribution models.
Exceptional cross-functional collaboration and communication skills.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more

Egnyte

4.1 Glassdoor

Egnyte combines the power of cloud content management, data security, and AI into one intelligent content platform. More than 22,000 customers trust Egnyte to improve employee productivity, automate business processes, and safeguard critical data, in addition to offering specialized content intelligence and automation solutions across industries, including architecture, engineering, and construction (AEC), life sciences, and financial services. Egnyte is a portfolio company of GI Partners and TA.

Founded in 2008

Mountain View, California, USA

1.3K employees (79 in marketing)

www.egnyte.com

80% recommend to a friend

88% CEO approval