Senior Director, Customer Lifecycle Marketing - Usage & Engagement

USA (Remote)

$192K/yr – $235K/yrSenior Level10+ years expFull time

Posted 2 days ago

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Job Summary

Own and drive a new marketing motion to accelerate product usage and measure business impact across cross-functional teams.

  • Lead lifecycle programs that boost usage in enterprise SaaS
  • Align cross-functional partners to execute data-driven strategies
  • Apply product-led growth and usage metrics to optimize outcomes

Job Description

Responsibilities

  • Build a New Marketing Motion
  • Drive Product Usage and Consumption
  • Measure Business Impact

Requirements

  • 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
  • Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments
  • Experience partnering closely across Marketing, Customer Success, Sales, and Product
  • Strong analytical skills with experience using product and behavioral data to inform strategy
  • Executive presence with the ability to influence cross-functional leaders and drive alignment
  • Experience with usage-based or consumption-based business models
  • Familiarity with product-led growth principles and experimentation methodologies

Benefits

  • a generous benefits program.
AlphaSense logo

AlphaSense

3.7 Glassdoor

AlphaSense is the technology behind the business world’s most important decisions – from Wall Street to boardrooms across every major industry. Trusted by over 6,500 leading companies – including 88% of the S&P 100, 80% of top global banks, and all 20 of the world’s largest pharmaceutical firms – our AI search and market intelligence platform empowers business leaders to move faster and with greater confidence by delivering the right insights at the right moment. Whether investing, acquiring, advising, or launching, AlphaSense fuels the decisions where clarity creates competitive edge.Headquartered in New York City, AlphaSense employs over 2,500 people across offices in the U.S., U.K., Finland, India, and Singapore. For more information, please visit www.alpha-sense.com.

Founded in 2008
New York, New York, USA
2.7K employees (167 in marketing)
66% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
636.9K
Monthly Google Ads Budget
$444.6K
Traffic Source Mix
Search
31%
Direct
62.5%
Referral
5%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
143 (5% of company)
Median Career Experience
13 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.4B
Last Raise
$650M
Series F, 2 years ago

Funding History

  • Jun 2024
    Series F • $650M
  • Sep 2023
    Series E • $150M
  • Apr 2023
    Series D • $100M

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