Responsibilities

• Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes
• Establish and operationalize scalable frameworks for end-to-end campaign management within a product-centric operating model
• Partner with marketing, digital product, and analytics teams to ensure campaigns are data-driven, measurable, and continuously optimized
• Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking
• Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market
• Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization
• Enable real-time insights and decision-making by leveraging advanced analytics and artificial intelligence within campaign operations
• Align campaign operations with enterprise architecture, data governance, privacy, and security standards
• Collaborate with regional and local teams to ensure global consistency while allowing for market-specific execution needs
• Lead vendor and partner relationships to deliver high-quality campaign execution capabilities aligned with enterprise strategies

Requirements

• Bachelor’s degree in Marketing , Business Administration, Information Systems, or a related field
• 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization
• Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes
• The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.