Senior Director, Creator Strategy

Responsibilities

• Own the creator management strategy, operating model, performance and teams for creators below the top tier
• Define segmentation and tiering, including criteria for moving between segments and into the top tier
• Set the engagement standard for each segment: how much touch, through which channels (1:1, 1:many or product-led), by whom and toward what goal
• Keep testing and tuning the model: track return on effort by segment, rebalance coverage when the data calls for it, and cut motions that aren't working
• Own capacity planning for the teams serving this base, including coverage ratios and when to add headcount or automate
• Build the metrics, dashboards and accountability model for this segment
• Partner closely with Creator GM to align standards, tier criteria and a consistent handoff process
• Partner with Product, Data and Marketing to turn manual workflows into tooling and improve lifecycle programs
• Build and scale a high-performing team and the operating rhythm around it

Requirements

• 10+ years in creator, talent, customer or partner management, lifecycle strategy or GTM operations, including leading leaders (managers of managers)
• A track record of building segmentation and coverage models that mix high-touch, scaled and tech-touch motions
• Deep comfort with data: you define the metrics, read the funnel and make resourcing decisions from it
• Experience building playbooks and processes that teams actually adopt
• Strong cross-functional influence, especially with Product and Data
• A background in the creator economy, talent management, influencer marketing or affiliate is strongly preferred

Benefits

• Equity in ShopMy - Every employee is an owner; all roles receive equity
• Monetize Your Influence - Every employee builds and grows their own ShopMy page
• 401(k) with Company Match - 3% employer contribution, fully vested
• Healthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage
• Mental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost
• Flexible PTO - Take the time you need, including your birthday off
• 13 Company Holidays
• 14 Weeks of Paid Parental Leave
• Remote-First Culture with an NYC HQ - Some teams may have different location requirements
• Workplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership