Responsibilities

• Lead and evolve the overall brand marketing strategy to support business objectives and international growth initiatives.
• Ensure consistency of brand voice, identity, and messaging across all channels and consumer touchpoints.
• Partner with executive leadership to define and execute long-term brand positioning strategies.
• Translate brand purpose into compelling campaigns and storytelling initiatives that resonate with target audiences.
• Develop and oversee best-in-class content strategies across digital, social, editorial, email, retail, and campaign platforms.
• Lead the creation of compelling brand narratives that strengthen customer connection and engagement.
• Oversee editorial calendars, campaign messaging, creative briefs, and cross-channel content execution.
• Ensure content reflects evolving consumer trends, cultural relevance, and brand objectives.
• Lead integrated marketing campaigns from concept through execution and performance analysis.
• Collaborate with creative, e-commerce, PR, social media, and product teams to deliver cohesive brand experiences.