Responsibilities

• Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize.
• Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z.
• Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Partner closely with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing teams to ensure campaigns, content, partnerships, and owned social channels consistently reflect emerging cultural trends and Gen Z behaviors.
• Act as the organization's cultural advisor, regularly sharing insights, trend reports, and recommendations with leadership and helping teams identify opportunities to better connect with younger audiences.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.

Requirements

• Working at top culturally relevant brands (e.g., Rhodes)
• Social media and creator ecosystems
• Creative agencies
• Entertainment, media, music, fashion, or lifestyle brands

Preferred

• Has a deep and intuitive understanding of Gen Z culture.
• Is able to combine deep cultural intuition with strategic business thinking.
• Is naturally curious and deeply immersed in digital culture.
• Has strong instincts for what feels relevant, authentic, and influential.
• Is equally comfortable advising executives and collaborating with creative teams.
• Can translate observations into actionable business recommendations.
• Has a strong point of view and is willing to challenge conventional thinking.
• Possesses an extensive network across creators, cultural influencers, emerging communities, and trendsetters.
• Understands how culture influences consumer behavior, brand perception, and product adoption.

Benefits

• Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
• Unlimited PTO + 1 company-wide week off + Focus Fridays every week
• Fully paid life and long-term disability insurance
• 401k with 4% company match if you contribute 6%, 90-day eligibility
• Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
• Maternity and Fertility benefit + 26 week paid parental leave
• Premium App Access