Responsibilities

• Build Quigley-Simpson’s strategy function—process, tools, and standards.
• Develop and maintain clients’ overall brand strategy and positioning.
• Conduct market, competitor, cultural, and consumer research.
• Identify target audiences, customer needs, and market opportunities.
• Define brand purpose, vision, values, personality, and messaging.
• Develop positioning and differentiated value propositions.
• Create brand messaging frameworks and communication strategies.
• Help manage brand guidelines, and ensure consistent brand expression across channels.
• Guide campaigns and creative work to ensure brand consistency.
• Translate business objectives into clear brand and marketing strategies.

Requirements

• Client or agency marketing leadership roles; 15+ years of experience.
• Experience in brand strategy, marketing strategy, advertising, and consumer insights.
• Strong research, analytical, and strategic-thinking skills.
• Excellent written and verbal communication.
• Ability to turn complex research into clear strategic recommendations.
• Strong presentation and storytelling skills.
• Exceptional communicator who can make complex thinking feel simple and motivating.
• Experience working cross-functionally with creative and marketing teams.
• Strong coach and mentor with high standards and high empathy, with a track record of recruiting and developing strategic talent.
• A strong pulse on emerging innovation and tools, understanding how and where they fit to accelerate growth for clients and the agency, while serving as a go-to expert.

Preferred

• Consumer and market research
• Competitive analysis
• Brand positioning
• Audience segmentation
• Messaging and storytelling
• Marketing strategy
• Campaign development
• Data and insights interpretation
• Presentation development
• Knowledge of digital and social media marketing