Responsibilities

• Brand Strategy, Planning & Measurement: Lead annual brand and marketing strategy, budget planning, priorities, and KPI frameworks in alignment with business growth objectives and brand health goals, using department analytics and KPIs to inform decisions and leadership recommendations.
• Brand Positioning, Messaging & Storytelling: Shape brand positioning, messaging, creative direction, and consumer storytelling across key audiences, channels, campaigns, partner moments, and brand experiences.
• Integrated Marketing Campaigns & Channel Execution: Translate brand strategy into high-impact marketing programs across campaigns, content, social media, website, go-to-market initiatives, events, and tradeshows, leading work from briefing and ideation through launch, optimization, and performance analysis.
• Cross-Functional Leadership & Operational Alignment: Partner closely with Creative, Public Relations, Sales, digital agency partners, and the SVP to ensure strong alignment, clear briefs, cohesive execution, measurable impact, and delivery against timelines, budgets, deliverables, and brand standards.
• Community, Partnership & Retail Marketing Growth: Build out and amplify the newly forming PrimaLoft Ambassador Community (PAC), while ensuring partnership and retail marketing receive strategic attention, creative consideration, and performance focus as the discipline continues to expand and develop.
• Team Leadership: Lead, mentor, and develop direct reports and partner teams
• Team Leadership: Set clear priorities, provide hands-on guidance, and ensure quality output in our evolving environment
• Team Leadership: Foster a collaborative, accountable, and results-driven team culture
• Team Leadership: Ensure team members have clear expectations and quarterly check-ins on performance and output.
• Team Leadership: Strengthen connection and collaboration among remote teammates across the global team.

Requirements

• Preferred experience includes 8–12+ years in brand marketing, integrated marketing, digital marketing, advertising account management or related roles, with demonstrated experience leading campaigns, managing crossfunctional teams, working with creative and PR partners, and translating brand strategy into measurable business impact.
• Hands-on experience with digital marketing, content creation, website management, and performance marketing
• Comfortable understanding technical performance benefits and translating them into meaningful, compelling consumer benefits.
• Self-directed and entrepreneurial, with strong ownership, accountability, and focus on measurable outcomes
• Ability to seamlessly shift between high-level strategic thinking and tactical execution
• Pragmatic, solutions-oriented, and comfortable adapting to shifting priorities with calm and clarity
• Strong people and cross-functional leadership skills, with a proactive, supportive approach that helps teams stay aligned, informed, and effective