Senior Director of Consumer Insights (Growth)

USA (Remote)

$146K/yr – $248K/yrSenior LevelFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and lead the strategic insights agenda and partner across functions to turn market intelligence into growth actions.

  • Develop holistic consumer insights that inform enterprise priorities and long-range planning
  • Drive cross-functional collaboration to translate data into strategic decisions and growth initiatives
  • Build and lead a high-performing insights team modernizing research methods and storytelling

Job Description

Responsibilities

  • Strategic Insights Agenda: Develop and execute a multi-year strategic insights agenda that identifies emerging consumer, market, competitive, and healthcare industry trends to inform enterprise priorities, service-line investments, and long-term planning.
  • Cross-Functional Partnerships: Partner with senior leaders across Strategy, Marketing, Communications, Operations, and Clinical Growth functions to address critical business questions. Influence decision-making by delivering clear, evidence-based perspectives on consumer acquisition drivers and changing healthcare behaviors.
  • Macro-Consumer Frameworks: Create a holistic view of the market by integrating primary research, behavioral data, and external market intelligence. Lead the implementation of advanced segmentation, market opportunity maps, and needs-based frameworks to deepen organizational understanding of how consumers choose healthcare provider networks.
  • Business Growth Activation: Ensure research drives measurable business outcomes by explicitly connecting findings to strategic planning, brand health, marketing effectiveness, and service innovation. Facilitate executive workshops to embed market insights into the commercial growth funnel.
  • Team Leadership & Capability Modernization: Lead, coach, and develop a high-performing team of research professionals. Advance modern research methodologies, narrative storytelling, and analytical rigor, positioning the team as a trusted center of excellence for market intelligence.

Requirements

  • - Education: - High School diploma equivalency with 5 years of applicable cumulative job specific experiencerequired, with 2 of those years being in leadership/management OR Associate's degree/Bachelor'sdegree with 3 years of applicable cumulative job specific experience required, with 2 of those yearsbeing in leadership/management.
  • - What additional requirements you'll need - Progressive experience in insights, consumer research, strategy, or analytics roles, with a track record of translating data into actionable insights and influencing senior leaders.

Benefits

  • Paid time off (PTO)
  • Various health insurance options & wellness plans
  • Retirement benefits including employer match plans
  • Long-term & short-term disability
  • Employee assistance programs (EAP)
  • Parental leave & adoption assistance
  • Tuition reimbursement
  • Ways to give back to your community
Ascension logo

Ascension

3.6 Glassdoor

Answering God's call to bring health, healing and hope to all. Ascension is one of the nation’s leading non-profit and Catholic health systems, with a Mission of delivering compassionate, personalized care to all, with special attention to those most vulnerable. In FY2025, Ascension provided $1.7 billion in care of persons living in poverty and other community benefit programs along with $1.8 billion of unreimbursed care for Medicare patients. Across 16 states and the District of Columbia, Ascension’s network encompasses approximately 99,000 associates, 22,300 aligned providers, 95 wholly owned or consolidated hospitals, and ownership interests in 26 additional hospitals through partnerships. Ascension also operates 30 senior living facilities and a variety of other care sites offering a range of healthcare services.

Founded in 1999
St Louis, Missouri, USA
66K employees (434 in marketing)
67% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
43.3%
Direct
43.9%
Referral
9.5%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~65.8K

Marketing Team

Marketing Team Size
268 (0% of company)
Median Career Experience
8 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4

Recent News