Senior Director, Brand Strategy & Governance

Culver City, CA

$160K/yr – $180K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own and govern enterprise brand systems across units, translating vision into scalable messaging, identity, and governance that guide multi-channel execution and measurable impact.

  • Lead architecture and identity with governance, toolkits, and workflows to scale output.
  • Partner with executives on naming, visual identity evolution, and narrative development; ensure channel consistency.
  • Build and grow design, content, and media teams translating customer insights into brand outcomes.

Job Description

Responsibilities

  • Own and evolve the enterprise brand strategy, positioning, architecture, and identity across all business units, solutions, and market offerings.
  • Translate brand vision into scalable frameworks that guide messaging, creative direction, and go-to-market execution.
  • Serve as the senior creative authority, ensuring consistency in brand tone, voice, visual identity, and experience across internal and external communications.
  • Establish and enforce brand standards, governance models, toolkits, templates, and approval workflows for marketing and cross-functional teams.
  • Lead the development and stewardship of visual identity systems, messaging playbooks, and creative assets across digital, web, video, campaigns, social, experiential, and sales enablement channels.
  • Act as the final approver for high-visibility creative and brand initiatives, ensuring all output aligns to the company’s positioning and brand promise.
  • Partner with executive leadership on brand evolution initiatives, including naming, visual identity refinement, architecture decisions, and narrative development.
  • Lead and develop the design, content, and media teams while fostering a culture of collaboration, innovation, accountability, and creative excellence.
  • Collaborate with teams across Marketing, Sales, Client Strategy, People, Product, and Service to ensure a cohesive and customer-centric brand experience.
  • Use customer insights, market research, competitor intelligence, and brand performance metrics to guide optimization, measure impact, and improve awareness, consistency, and preference.

Requirements

  • 12+ years of experience in brand leadership, preferably within B2B services, technology, SaaS, or professional services environments.
  • Proven success leading brand strategy, enterprise identity systems, creative teams, and integrated multi-channel brand initiatives.
  • Deep expertise in creative direction, visual identity development, brand governance, and modern design leadership.
  • Strong portfolio demonstrating sophisticated brand systems, high creative standards, and large-scale brand evolution or transformation work.
  • Experience building and governing scalable design systems and brand frameworks across complex organizations.
  • Advanced understanding of digital-first design, integrated marketing, visual storytelling, UX alignment, and content strategy.
  • Strong executive presence with the ability to influence senior leaders and guide cross-functional brand decisions.
  • Excellent communication, storytelling, change management, and cross-functional leadership skills.
  • Analytical mindset with the ability to connect brand and creative work to measurable business outcomes.

Benefits

  • 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
  • Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
  • Development and growth opportunities with on-going training & continued education reimbursement
  • 401(K) & retirement plans with complimentary financial advisory services
  • Comprehensive health, disability, life, dental, and vision plans
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Impact Networking, LLC

For over 25 years, we’ve helped businesses grow with expert-driven managed services that empower organizations to streamline operations, enhance security, and unlock new opportunities they didn’t think possible. We are committed to continuous improvement, partnering with businesses to navigate today’s challenges so they’re prepared for future success. Our comprehensive solutions include marketing, managed IT, cybersecurity, digital transformation, media production, AI, and print services. With 700+ experts across 23 locations in six states, we deliver the expertise and resources businesses need to stay ahead.

Founded in 1999
Waukegan, Illinois, USA
839 employees (80 in marketing)