Senior Director, Brand Strategy

USA (Remote)

$170K/yr – $190K/yrSenior Level6+ years expFull time

Posted 3 days ago

Job Summary

Own and shape brand strategy across pharma-focused client engagements, leading market insights, strategic frameworks, and cross-functional collaboration while mentoring juniors and contributing to new business.

  • Define brand positioning and growth opportunities
  • Guide cross-functional teams from insights to execution
  • Support client engagements and new business initiatives

Job Description

Responsibilities

  • Lead Strategic Development
  • Conduct and synthesize market, customer, and competitive analyses to inform brand strategy
  • Identify key questions, challenges, and opportunities that shape brand and business direction
  • Develop clear points of view on brand positioning, category dynamics, and growth opportunities
  • Translate Insight into Strategy
  • Uncover and articulate customer and market insights that drive decision-making
  • Develop strategic frameworks and brand positioning grounded in data and insight
  • Create clear, compelling creative briefs that inspire cross-functional teams
  • Drive Cross-Functional Collaboration
  • Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution

Requirements

  • 6–8+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category
  • Experience developing brand positioning, strategic frameworks, and insight-driven communications
  • Strong understanding of market research, competitive analysis, and customer insight development
  • Proven ability to contribute to client engagements and new business initiatives
  • Demonstrated ability to mentor or manage junior team members

Benefits

  • health care insurance
  • retirement plans
  • generous paid time off and holidays
  • wellness benefits
  • life insurance
  • learning and development opportunities
  • other resources that support our employees throughout their careers
  • Additional benefits may be available based on your location
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BGBx

BGBx is an independent commercial solutions partner for pharmaceutical and life science companies and their brands, combining consulting, communications, science, creativity, data, technology, innovation, and digital capabilities to deliver breakthrough results. Through BGBx Consulting and BGBx Communications, the company helps clients set strategy early, stay aligned throughout the product lifecycle, and execute through marketing and communications programs that drive impact. BGBx is Built for Breakthrough.

Founded in 2005
New York, New York, USA
696 employees (165 in marketing)

Salaries

Posted range

$170K/yr – $190K/yr

Taken straight from the job posting.

See all BGBx salaries

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Oct 2021
    Private Equity

Headcount Trend

Current headcount: ~705

Recent News

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Senior Director, Brand Strategy

BGBx · USA · Remote