Responsibilities

• Conduct and synthesize market, customer, and competitive analyses to inform brand strategy
• Identify key questions, challenges, and opportunities that shape brand and business direction
• Develop clear points of view on brand positioning, category dynamics, and growth opportunities
• Uncover and articulate customer and market insights that drive decision-making
• Develop strategic frameworks and brand positioning grounded in data and insight
• Create clear, compelling creative briefs that inspire cross-functional teams
• Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution
• Serve as a strategic resource and advisor across internal teams during development of communications and campaign work
• Ensure alignment between strategic intent and execution across channels and touchpoints
• Contribute to strategic planning and execution across client engagements

Requirements

• 6–8+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category
• Experience developing brand positioning, strategic frameworks, and insight-driven communications
• Strong understanding of market research, competitive analysis, and customer insight development
• Proven ability to contribute to client engagements and new business initiatives
• Demonstrated ability to mentor or manage junior team members