Responsibilities

• Own and continuously refine Semafor’s enterprise-level narrative across masterbrand, products, regions, and stakeholder segments with clear messaging hierarchies and proof points.
• Ensure cohesion across B2B and audience-facing positioning and align brand expression across platforms and markets; evaluate new initiatives for brand fit.
• Translate brand strategy into practical frameworks for materials, campaigns, and experiences.
• Own competitive intelligence, market research, and audience insight programs to inform product positioning, pricing, and go-to-market strategy.
• Lead pricing and packaging strategy in partnership with Revenue Operations; develop monetization frameworks for digital, events, and integrated programs.
• Develop and maintain competitive landscape analyses to identify differentiation and opportunities; translate insights into product priorities.
• Set strategic direction for product marketing across digital products, newsletters, global events, and integrated programs; develop scalable go-to-market systems.
• Serve as liaison between Brand & Strategy Organization and Editorial, Product, and Events; translate newsroom priorities into market-facing opportunities.
• Establish repeatable launch frameworks for new products and expansions; guide concept-to-launch with brand alignment and measurable impact.
• Equip Revenue with differentiated value propositions and narratives to accelerate deal velocity and revenue growth.