Senior Director, Brand Marketing

Responsibilities

• Product Strategy & Growth Innovation: Lead the development and deployment of holistic, 360-degree brand, care access, and product marketing strategies across ~1,000+ primary care and specialty/emergency veterinary hospitals. Drive long-term product roadmaps, innovation pipelines, and positioning for subscription models (CareClub®), digital client solutions (myVCA), and partner programs (Trupanion) to deliver volume, revenue, and market share objectives.
• People Leadership & Team Development: Direct, mentor, and empower three direct reports supporting (1) CareClub, (2) Brand Support, and (3) Brand Care & Product Strategy. Set clear KPIs, foster professional growth, allocate resources effectively, and nurture a high-performing, outcomes-driven, and collaborative team culture.
• Cross-Functional & Ecosystem Collaboration: Align executive leadership, Medical Operations, and Field Operations to champion national and local marketing initiatives. Collaborate across MVH and Mars Petcare divisions to unlock ecosystem synergies, share best practices, and co-create customer-centric solutions.
• Specialty & Primary Care Growth (B2B & B2C): Oversee strategic programs targeted at expanding both B2B veterinary referral networks (strengthening relationships with referring general practice veterinarians and board-certified specialists) and direct-to-consumer (B2C) pet owner engagement, awareness, and retention. Develop and lead VCA's multi-year growth product strategy, identifying new platforms, services, capabilities, and business models that strengthen customer acquisition, retention, and lifetime engagement.
• Creative Direction, Campaign Execution & Field Enablement: Direct end-to-end creative and promotional campaigns from concept through local execution. Ensure operational readiness across hospital teams through comprehensive training, toolkits, and clear communication frameworks to drive consistent client-facing execution.
• Analytics, Forecasting & Performance Optimization: Establish robust KPIs, reporting frameworks, and demand forecasting models. Mine client, operational, and market data to extract actionable insights, track ROI, optimize marketing spend, and agilely pivot strategies against competitive headwinds.
• Budget Management & Governance: Oversee portfolio marketing budgets, agency contracts, and vendor allocations, ensuring financial stewardship and maximum return on investment. Fulfill other related leadership duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Healthcare Administration, or related field (or equivalent combination of education and experience) / Preferred - Master of Business Administration (MBA) or related advanced degree
• 10+ years of progressive marketing experience spanning B2B and B2C brand/product marketing; demonstrated success managing and mentoring direct reports / Preferred - 12+ years of marketing experience with 5+ years leading multi-site or subscription-based models (membership/wellness plans); experience within animal health, human healthcare, or multisite retail/clinical environments
• Microsoft Office suite, particularly PowerPoint and Excel
• Expert-level PowerPoint and Excel skills
• All degrees will be deemed “or equivalent combination of education and experience” unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).

Preferred

• Subscription & Product Marketing Acumen: Demonstrated success driving growth, retention, and lifecycle marketing for recurring revenue/subscription models (e.g., CareClub®) in competitive, service-driven landscapes.
• Enterprise Influence & Stakeholder Consensus: Exceptional executive presence with the ability to navigate complex, highly technical environments, comfortably communicating with DVMs, Board-Certified Specialists, hospital directors, and executive leadership.
• Data-Driven Strategic Thinking: Highly analytical mindset with expertise in translating complex operational and market data into actionable growth strategies, ROI metrics, and executive summaries.
• Omnichannel Campaign Leadership: Proven track record leading integrated 360-degree marketing communications across digital, social, in-hospital, direct, and field referral channels.
• Bias for Action & Entrepreneurial Drive: Ability to thrive amid ambiguity, manage multiple concurrent priorities, lead through influence, and maintain a high standard of professional decorum.

Benefits

• Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!