Senior Director, Brand Marketing

Chicago, IL (On-site)

$190K/yr – $220K/yrSenior Level10+ years expFull time

Posted 4 days ago

Job Summary

Lead the development and execution of integrated brand campaigns for ClearChoice, shaping strategy, messaging, and cross‑channel activation while guiding a cross‑functional team and using data to drive decisions.

  • Define and drive brand strategy across digital, social, traditional and experiential channels.
  • Manage multi‑discipline teams including creative partners to deliver impactful brand messaging.
  • Use data and analytics to optimize campaigns and improve brand performance.

Job Description

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
  • Strong understanding of consumer behavior, market segmentation, and competitive positioning.
  • Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.
  • Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
  • Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
  • Experience working with creative teams to develop impactful brand messaging and content.

Preferred

  • Experience in healthcare, dental, or medical devices is a plus.
  • Background in rapid asset development across digital channels
  • Strong storytelling and creative strategy skills.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
  • Experience in managing agency relationships and creative partners.

Benefits

  • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
TAG - The Aspen Group logo

TAG - The Aspen Group

3.2 Glassdoor

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998
Chicago, Illinois, USA
934 employees (112 in marketing)
43% recommend to a friend
50% CEO approval

Salaries

Posted range

$190K/yr – $220K/yr

Taken straight from the job posting.

See all TAG - The Aspen Group salaries

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Senior Director, Brand Marketing

TAG - The Aspen Group · Chicago, IL · On-site