Senior Director Brand Marketing

Responsibilities

• Lead development and execution of the Stouffer’s brand and portfolio strategy, aligned to 3–5 year growth horizons and Frozen Division priorities.
• Own the annual brand operating plan for Stouffer’s, translating strategy into clear objectives, tactics, and resource plans to deliver NNS, share, and profit targets.
• Set an insight-anchored brand ambition for Stouffer’s, including role of the brand, price/pack architecture, and renovation vs. innovation choices.
• Establish brand guardrails and frameworks that ensure consistency and scalability across formats, occasions, channels, customers, and product/customer experiences.
• Serve as the primary brand decision owner, escalating strategic trade-offs and recommendations as needed.
• Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that inform brand strategy, positioning, and growth priorities.
• Own the Stouffer’s innovation and renovation agenda, partnering with R&D and cross-functional teams to build a robust, stage-gated pipeline from concept through commercialization.
• Drive product experience superiority across taste, quality, packaging, claims, value proposition, and usage occasions to maintain a defensible, differentiated consumer proposition.
• Convert foresight and consumer insight into a stronger innovation pipeline, seeing around corners and shaping choices before the market shifts.
• Ensure innovation and renovation plans are grounded in consumer insight, operational feasibility, commercial impact, and brand equity.

Requirements

• Bachelor’s degree in a related discipline from an accredited institution required; MBA/Master’s degree with a concentration in Marketing or Business preferred.
• 10+ years of experience in Marketing, with a minimum of 5 years in Marketing Leadership positions.
• Executive level stakeholder management skills (both internally and externally).
• Strong acumen in digital marketing and e-Commerce.
• Exceptional communication skills (oral and written) with the ability to communicate effectively at all levels of diverse organizations.
• Pure brand marketer with deep strength in brand equity, positioning, consumer insight, full-funnel storytelling, and portfolio strategy.
• Proven success scaling an iconic brand or portfolio with national reach and meaningful P&L accountability.
• Strong track record unlocking innovation and renovation, converting insight and foresight into a commercially viable pipeline.
• Demonstrated ability to lead through change, multiple priorities, ambiguity, and transformation without losing clarity or momentum.
• Visible, accessible leadership presence with the ability to inspire teams, influence senior stakeholders, and show up consistently on campus.

Preferred

• MBA/Master’s degree with a concentration in Marketing or Business preferred.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.