Responsibilities

• Develop and lead the overall brand strategy to strengthen market positioning and ensure consistent brand messaging across all touchpoints.
• Oversee the planning, development, and execution of multi-channel marketing campaigns (digital, social media, print, events, and influencer partnerships).
• Define and maintain the brand’s voice, tone, and visual identity to ensure consistency in all communications.
• Collaborate with internal teams (creative, product, sales, and customer experience) to align brand strategy with business goals.
• Conduct market research and analyze customer insights to identify opportunities for growth and differentiation.
• Manage and mentor a team of brand marketing professionals, fostering a high-performance and collaborative culture.
• Develop compelling and creative brand narratives that resonate with target audiences and drive emotional connection.
• Lead the creation of content strategies to support product launches, brand initiatives, and customer engagement.
• Monitor and report on campaign performance using key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates.
• Manage the brand marketing budget to maximize ROI and ensure cost-effective execution of campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
• Strong understanding of consumer behavior, market segmentation, and competitive positioning.
• Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.
• Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Experience working with creative teams to develop impactful brand messaging and content.

Preferred

• Experience in healthcare, dental, or medical devices is a plus.
• Background in rapid asset development across digital channels
• Strong storytelling and creative strategy skills.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
• Experience in managing agency relationships and creative partners.