Responsibilities

• Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, site content, CRM, paid media, organic social, and influencer content. Your role will be crucial in orchestrating cohesive Consumer first Marketing plans that enhance brand presence and drive growth. Act as a key marketing leader across all major Athleta milestones, overseeing campaign readiness and integrated execution.
• Champion customer-focused strategic planning and ensure rigorous, channel-specific execution. Lead teams to create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement.
• Partner closely with our creative team to push the boundaries of creativity. Foster a culture of innovation and ensure that all content reflects our brand’s style and tone, setting industry standards for visual storytelling
• Collaborate with leads across Product, Retail, e-commerce, PR, and operations to deliver a unified brand narrative. Your ability to integrate brand and product content across various platforms will be key to achieving a seamless customer experience.
• Support CMO on leading annual brand strategy, brand narrative and ongoing brand evolution work. Lead strategic planning against brand and business needs for content and campaigns, ensuring effective strategy led planning approach
• Build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams. Work alongside our creative team to craft bold, impactful work that resonates across the brand.
• Utilize customer data and insights to inform and refine key strategies and tactics. Ensure that our marketing efforts are grounded in a deep understanding of consumer behavior and market trends.
• Manage our agency partners, including Creative, Influencer, Social and partner with internal Media shared services team to deliver their best work in support of the Brand’s objectives

Requirements

• 10–12 years of experience in omni-channel or integrated marketing, campaign strategy, or media planning within a consumer, retail, or apparel brand (or agency).
• Proven track record of developing and executing large-scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion.
• Balanced strategic and creative thinker with strong analytical and problem-solving skills; able to translate insights into actionable marketing plans.
• Inspirational leader with experience managing and developing senior-level talent.
• Deep understanding of channel interdependencies and the ability to drive cohesive execution across media, creative, CRM, retail, and experiential marketing.
• Exceptional cross-functional collaboration and influence skills; capable of aligning diverse partners toward a unified vision.
• Strong appreciation for Athleta’s aesthetic, voice, and mission, with the ability to maintain brand integrity while driving business results.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.
• For eligible employees