Senior Director, Brand Management - smartwater

Atlanta, GA (On-site)

$193K/yr – $224K/yrSenior Level10+ years expFull time

Posted 8 days ago

Job Summary

Own and lead the brand's growth across planning, positioning, and performance, driving cross-functional execution and talent development.

Lead annual and multi-year growth planning and the five-year innovation pipeline.
Shape brand experience and portfolio decisions across channels and touchpoints.
Partner across functions using data and AI insights to accelerate speed to market.

Job Description

Responsibilities

Lead annual and multi-year growth planning, including the five-year innovation pipeline and strategic choices needed to deliver brand, portfolio, and business objectives.
Own the full brand experience across product, packaging, positioning, communications, and value proposition, ensuring strong commercialization across consumer, shopper, customer, and Coca-Cola system touchpoints.
Lead brand positioning, equity-building, portfolio choices, and investment decisions that sharpen differentiation and maximize return.
Partners with cross-functional teams, bottlers, customers, agencies, and suppliers to develop and scale products, packaging, programs, and experiences that meet consumer needs and deliver brand objectives.
Use consumer insights, cultural foresight, AI-enabled tools, analytics, and performance data to inform decisions, identify growth opportunities, and improve speed to market.
Track and communicate brand performance across volume, revenue, share, equity, innovation, and marketplace execution.
Lead, coach, and develop talent by setting priorities, building capability, and fostering accountability, inclusion, digital fluency, and continuous improvement.

Requirements

10+ years of progressive marketing leadership experience, preferably within CPG, beverage, lifestyle, or consumer-led brand environments.
Proven ability to lead brand strategy, innovation, portfolio management, commercialization, and cross-functional execution that delivers measurable results.
Strong understanding of Coca-Cola system dynamics, revenue growth management, customer and channel strategy, and commercial integration.
Experience using marketing technology, AI tools, consumer data, and analytics to improve effectiveness, selling stories, and decision-making.
Bachelor’s degree required; MBA preferred.

Preferred

Strategic Agility
Innovation Leadership
Data Fluency
Collaboration & Influence
Change Leadership
Consumer-Centric Mindset
Communication Excellence

Benefits

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

81% recommend to a friend

88% CEO approval