Responsibilities

• Defines and maintains brand positioning for assigned brands; ensures clarity and alignment with global strategy while enabling appropriate local flexibility within established guardrails.
• Develops compelling, differentiated brand strategies informed by consumer, competitive, and stakeholder needs and grounded in commercial and operational realities.
• Supports creation of strategic brand business plans, including economic strategy, product/service models, brand positioning, and value proposition.
• Defines and manages brand initiatives and projects through execution across continents, ensuring strategic pull-through and accountability for outcomes.
• Defines brand performance metrics and recommends performance targets aligned to both brand health and business growth objectives.
• Monitors performance for assigned brands and identifies optimization opportunities, making data-driven recommendations to course-correct as needed.
• Serves as brand advocate, educating stakeholders on brand strategy, positioning, and strategic pillars to build shared understanding and commitment.
• Represents the brand in external forums, reviewing and evolving standards and operational practices with credibility among owners, partners, and industry stakeholders.
• Leads new product creation / integration for the Select category from concept through sustained market performance.
• Plays point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively, making prioritization decisions to maximize long-term brand and business value.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing, or related major
• 10+ years of relevant brand management professional experience demonstrating career growth and exceptional performance
• Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes
• Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments
• Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives based on business impact

Preferred

• MBA or equivalent advanced degree
• Experience collaborating with continent / business teams to drive initiatives and align competing priorities
• Track record of delivering results in complex, ambiguous environments requiring strong judgment, decisiveness, and influence
• Demonstrated commercial and financial acumen, including evaluating trade-offs between brand value, owner economics, and enterprise ROI

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.