Responsibilities

• Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health
• Act as a strategic advisor to senior leaders on brand positioning and narrative
• Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
• Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity
• Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
• Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations
• Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 10+ years of progressive experience in brand strategy, marketing, or agency environments
• Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions
• Strong experience developing and presenting strategic recommendations to senior leaders
• Proven ability to manage complex initiatives with multiple stakeholders

Preferred

• Strategic thinking & Brand acumen
• Influencing without authority
• Data‑driven decision making
• Executive communication & storytelling
• Collaboration & stakeholder partnership
• Creative judgment & problem solving

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.