Responsibilities

• Build a deep, working understanding of each client's needs, business, sector (diagnostics, CDMO, life science equipment, etc.), and market quickly enough to be seen as a knowledgeable, trusted strategic partner from the first engagement, and maintain that understanding across gaps between projects
• Lead discovery and research in early project stages: conduct stakeholder interviews, guide primary and secondary research, review analytics and other materials to distill findings for project teams
• Define marketing direction for strategy projects across a varied and fast-moving portfolio of clients, including leading brainstorming meetings with the internal team to come up with fresh ideas that can be used to create strong strategic plans for our clients
• Develop recommendations for project direction in support of the assigned business unit based on research, industry knowledge, digital best practices, collaboration with creative teams, and established client goals
• Create or contribute to various documents and presentations such as creative briefs, , brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, digital strategy roadmaps, and measurement plans
• Provide ongoing strategic and tactical advice to clients on a wide range of digital marketing topics, serving as a consistent, trusted point of strategic continuity across projects and continuing to highlight CG Life’s value in the digital marketing space
• Advise clients and CG Life teams in driving strategic cohesion across all related tactics and projects in service of big-picture business goals, serving as the connective thread for clients even between active engagements
• Lead project-based digital strategy/planning activities across a portfolio of assigned Life Sciences accounts in partnership with account and other team members, bringing continuity of strategic thinking to each client relationship
• Maintain a passion for and a strong POV on the evolution of digital marketing. Sharing these perspectives and insights with internal team members and clients
• Experiment with new tools and techniques to constantly improve our strategic processes and output

Requirements

• 5+ years of experience in a client-facing role at a digital marketing agency, or within a digital marketing role on the client/brand side
• Experience marketing to B2B, scientific, or technical audiences required
• In-depth knowledge of brand & product marketing, multi-channel marketing, data-driven digital marketing and related technologies, web analytics, social media, and B2B lead-generation and lifecycle marketing techniques
• Relentless problem-solving skills and the ability to assess and resolve complex challenges for varied client needs
• Willingness and ability to travel (1-2 times per quarter)
• Ability to create professional-looking documents and presentations coupled with strong presentation and speaking skills
• Strong analytical abilities and the ability to carefully manage details
• Ability and desire to collaborate effectively with a wide range of team members, including colleagues and clients with varying professional backgrounds and specialties
• Proven ability to quickly build confidence-inspiring client relationships that create a sense of strategic continuity, even across intermittent or project-based engagements
• Energized by a fast-paced, widely variable set of professional challenges, with the ability to work across multiple projects and client sectors at once in a self-driven environment

Preferred

• Life sciences, diagnostics, CDMO, or medical/lab equipment marketing experience strongly preferred

Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
• Parental Leave. Generous paid time off for parents to bond with their newest addition
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
• And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!