Responsibilities

• Own day-to-day campaign activation and optimization across key platforms (e.g., The Trade Desk, Youtube Ads, Meta Ads Manager, Amazon DSP), including setup, QA, launch, pacing, and in-flight optimization leveraging AI/automated bidding and optimization features as directed.
• Translate media strategies and briefs from Managers/Senior Managers into accurate platform builds, ensuring correct audiences, inventory, budgets, bidding strategies, and tracking are applied, with an appropriate use of automated strategies and recommendations.
• Perform rigorous QA across campaign setup and in-flight delivery, validating tags, pixels, tracking parameters, creative specs, and brand safety settings, while monitoring in-platform delivery and AI-driven optimizations (e.g., under-delivery, pacing, creative/tag errors, unexpected or biased behavior) and implementing fixes or escalations with minimal supervision.
• Support Digital Media Manager by owning channel/campaigns under direct control, especially where deep platform knowledge is required, and by contributing to responses to inbound requests from internal stakeholders.
• Use platform and analytics tools to analyze campaign performance and make data-informed optimization decisions (e.g., bids, budgets, audience refinements, supply optimizations, frequency)
• Document and share activation learnings and best practices to inform playbooks and improve future builds and optimizations.
• Collaborate with analytics, creative, and planning partners to design and implement test-and learn plans in-platform, ensuring accurate setup, robust measurement frameworks, and clear recommendations that may be productized into new playbooks or automation rules
• Demonstrate a growth mindset, staying current on new features, betas, and optimization approaches across digital platforms and applying them to live campaigns where appropriate.

Requirements

• 2+ years (ideally 3-4 years minimum) of hands-on campaign management/activation experience with a Bachelor’s degree, or 0–2 years with a Master’s degree, ideally in digital media role
• Direct, in-platform experience managing digital media campaigns within an agency trading desk, activation team, or in-house media team.
• Proven experience with setting up, trafficking, optimizing, and reporting on campaigns in at least one major buying platform (e.g., The Trade Desk, DV360, Meta Ads Manager, Amazon DSP); experience across multiple platforms preferred.

Preferred

• Experience with AI-powered features and automation tools in platform optimization (e.g., AI-driven recommendations, automated bidding) is a plus.