Senior Digital Marketing Strategist – Email & Automation

League City, TX

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own email marketing and automation, shaping lifecycle journeys, segmentation, and cross‑channel initiatives with a strong bias toward testing and analytics.

  • Email and automation ownership: build campaigns, journeys, and personalized flows at scale.

Job Description

Responsibilities
  • Serve as the strategic owner of email marketing and marketing automation initiatives
  • Develop and execute email campaigns and automated customer journeys
  • Build segmentation and personalization strategies
  • Drive testing, optimization, and performance improvements
  • Analyze campaign effectiveness and communicate strategic recommendations
  • Partner with stakeholders to align marketing efforts with business goals
  • Enhance automation processes and operational efficiency
  • Support integrated cross-channel campaigns
  • Mentor team members and champion best practices
  • Stay ahead of emerging digital marketing and automation trends
Requirements
  • Bachelor's degree
  • 4–6 years of experience in digital marketing, email marketing, or marketing automation
  • Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
  • Strong understanding of automation, segmentation, customer journeys, and lifecycle marketing
  • Proven success managing complex campaigns and optimization initiatives
  • Strong analytical, strategic thinking, and stakeholder management skills
  • Experience leading testing and experimentation programs
Preferred
  • HTML/CSS and SQL knowledge a plus
Benefits
  • American National offers a comprehensive benefits package supporting employees’ health, financial security, and well being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts.
  • Employees are automatically enrolled in a company funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people first culture that values flexibility, work life balance, professional growth, and a casual dress environment.