Responsibilities

• Support the execution and optimization of integrated demand generation campaigns designed to drive pipeline growth and new customer acquisition.
• Build, test, deploy, and optimize email marketing campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets.
• Partner with Campaign Managers to translate campaign strategy into effective digital experiences and measurable programs.
• Contribute to audience segmentation, channel planning, testing strategies, and ongoing campaign optimization.
• Identify opportunities to improve engagement, conversion rates, and campaign effectiveness through experimentation and continuous improvement.
• Support the administration and optimization of Marketo and Salesforce for marketing use cases.
• Manage campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting processes in partnership with cross-departmental functions.
• Troubleshoot digital program and lead flow issues, identify root causes, and coordinate solutions with the appropriate partners.
• Help improve and automate marketing processes to increase accuracy, scalability, and efficiency.
• Monitor marketing data quality and support consistent operational best practices across programs.

Requirements

• 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field.
• Hands-on experience building and executing email, landing page, nurture, or other multi-channel digital programs.
• Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization.
• Experience using marketing and website performance data to develop insights and recommendations.
• Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows.
• Strong communication, organization, project management, and stakeholder collaboration skills.
• Ability to manage multiple priorities and maintain accuracy in a fast-paced environment.

Preferred

• Bachelor’s degree or higher in a marketing, communications, journalism, advertising, or similar degrees.
• Hands-on experience with Marketo and Salesforce.
• Experience with Google Analytics 4 and digital reporting tools.
• Experience with website content management systems and landing page or form management.
• Working knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting.
• Familiarity with cookie consent management, web tracking, tag governance, SEO, paid media, or conversion rate optimization.
• Basic HTML and CSS knowledge for email and landing page troubleshooting.
• Experience in B2B technology, SaaS, enterprise software, legal technology, or another complex buying environment.

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.