Responsibilities

• Executing and developing execution email and sms campaigns on a daily basis.
• Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals.
• Contributing to the creation and maintenance of automated marketing workflows.
• Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights.
• Supporting the generation and analysis of digital marketing reports.
• Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts.
• Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams.
• Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience.
• Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness.

Requirements

• 2-3 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns.
• Familiarity with enterprise-level ESPs and digital marketing tools.
• Experience in working with automated marketing workflows and dynamic content.
• A good understanding of HTML, CSS, and responsive design principles.
• Proficiency in analyzing digital marketing metrics and translating data into actionable insights.
• Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager.
• A collaborative spirit, able to work seamlessly with various teams within the organization.
• Keen eye for detail and a commitment to delivering high-quality work.
• Proactive, problem-solving mindset.
• Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment.
• Strong communication skills, both written and verbal.

Benefits

• Comprehensive benefits package including paid time off is offered with this position.
• Remote work available