Responsibilities

• Align digital marketing efforts with event marketing initiatives, leveraging email and social media to maximize reach and engagement
• Develop and execute digital campaigns to promote events, ensuring messaging is consistent across all touchpoints
• Own the day-to-day execution of the email marketing program in Klaviyo, including campaign creation, segmentation, A/B testing, scheduling, and performance analysis
• Ensure seamless integration between email marketing and external systems to optimize automation and personalization strategies
• Oversee daily operations of organic social media, working closely with external agencies and internal stakeholders to maintain a cohesive, engaging brand presence across Instagram, Pinterest, Facebook, and LinkedIn
• Develop and implement content strategies for video, leveraging hindsight data and competitor insights to optimize performance across social, website, and paid media
• Collaborate with creative teams and agencies to craft compelling copies and visuals that drive engagement and brand storytelling
• Maintain and optimize digital marketing systems, collaborating on the scoping and implementation of new marketing technologies
• Craft engaging copy for social media, ads, email, website, blog, and other content channels to support brand initiatives and drive engagement
• Leverage data from email and social platforms to identify trends, optimize campaigns, and refine channel strategy

Requirements

• 4 - 6 years of experience in digital marketing, with a focus on email, social media, and analytics
• 3 or more years of experience in campaign implementation across multiple marketing channels
• Deep understanding of luxury buying behavior and expectations in digital experiences
• Bachelor's Degree, preferably in marketing, communications, psychology, or business
• Data-driven mindset with the ability to analyze and interpret marketing performance
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously
• Proficiency with marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, SEMrush, etc.
• Experience with Klaviyo, Braze, Listrak, or similar email service provider (ESP) platforms, including creating, managing, and optimizing email campaigns and audience engagement strategies

Benefits

• Pay Range: $90,000-$120,000 per year
• Competitive Paid Time Off
• A flexible health plan offering medical, dental, and vision benefits.
• Health Care and Dependent Care Flexible Spending Accounts
• Health Savings Account
• 401(k) Savings Plan
• Profit Sharing Benefits
• Generous Employee Discount