Responsibilities

• Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage.
• Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion.
• Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices.
• Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage.
• Assist with ABM campaign setup and execution within 6sense, including audience/segment creation, intent-based targeting, keyword updates, and funnel-stage activation.
• Support LinkedIn ad execution (such as Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows.
• Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions.
• Provide account-level ABM engagement measurement, particularly buying-stage progression, pipeline and revenue influence.
• Assist with Google, Reddit and OpenAI campaign execution and management including targeting, asset management and reporting.
• Support initiatives designed to improve brand, product, and content visibility across traditional search engines and AI-powered answer experiences, including Google AI experiences, ChatGPT, Microsoft Copilot, and other emerging platforms.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or comparable experience.
• Experience: 3+ years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred).
• - Required Experience: Hands-on experience with: Adobe Marketo Engage (required) - ability to build programs end-to-end
• - Travel: 5% to attend conferences or team members

Preferred

• 6sense or similar ABM/intent platforms
• LinkedIn Campaign Manager
• Google Ads
• Open AI Ads
• Reddit Ads
• AI tools/capabilities
• Salesforce CRM
• Web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
• Experience with HTML/CSS and email template editing is a plus
• Familiarity with global marketing operations, data privacy regulations, email deliverability best practices is beneficial

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave
• Full details of our benefits are available upon request.