Responsibilities

• Development of digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities including event and/or product website, , social media sites, microsites and digital marketing campaigns
• Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
• Ensure digital design is optimized for branding, impact, SEO, web development, etc.
• Develop and write digital content and maintain content calendar
• Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects branding specifications
• Partner with Sales, Business Development and Marketing in the development and implementation of lead generation and lead nurturing campaigns throughout the sales cycle
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analyze and report on customer behavior insights to improve user experience and customer journey on SME websites Identify trends and insights, and optimize spend and performance based on data insights
• Brainstorm new and creative growth strategies
• Identify opportunities for applying new technologies, digital products and services to online campaigns
• Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
• Effectively management multiple projects/campaigns at once
• Develops and manages annual marketing budget in $700,000 range.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Business, Marketing or related field.
• Seven (7) or more years of digital marketing experience, B2B preferred
• Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Strong digital copywriting, design, content marketing, and verbal communication skills
• Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate
• Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with Marketing Automation (Marketo, Pardot, etc.), Customer Relationship Management Systems, email management systems/platforms, SEM Rush, Falcon, SlickText, Feathr, SmartSheets
• Solid knowledge of website analytics tools ? Experience in website management/basic HTML/content management systems
• Understanding of user-design, graphic design and interface principles and responsive and mobile design
• Strong analytical skills and data-driven thinking

Benefits

• offers a comprehensive benefits package, including medical, dental, and vision insurance, 403(b) with company matching, generous paid time off and holidays, professional development and training opportunities, and additional wellness and work-life balance benefits. Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.