Responsibilities

• Loyalty / VIP Membership & Guest Journey
• - Support the strategy, execution and ongoing development of the company's loyalty, VIP and membership programs. ( Must be knowledgeable of programs such as Toast, Punchh , Thanx )
• - Develop a strong understanding and campaigns of the complete guest journey, including acquisition, enrollment, onboarding, first visit, repeat visitation, birthdays, anniversaries, lapsed-guest re-engagement, VIP recognition and long-term retention.
• - Create and maintain an annual CRM and loyalty communications calendar aligned with restaurant priorities, seasonal promotions, new openings, menu launches and companywide initiatives.
• - Manage automated and triggered communications, including welcome journeys, enrollment rewards, birthday offers, member benefits, expiration reminders, win-back campaigns and VIP communications.
• - Track program performance, including enrollment, active-member participation, visit frequency, retention, offer redemption, incremental revenue , member engagement. Also tracking any potential fraud.
• Email, SMS & Guest Communications
• - Create , edit and proofread compelling, brand-appropriate copy for email campaigns, SMS messages, landing pages, website promotions, loyalty communications and membership updates. (Must be knowledgeable of programs such as Fishbowl, Marketo, Sales Force or similar )
• - Adapt messaging for different restaurant concepts while maintaining consistent brand standards - d eve lop targeted campaigns based on guest behavior, restaurant preference, location, visit frequency, spending, loyalty status, engagement and lifecycle stage.
• - A/B testing subject lines, creative, when possible.

Requirements

• 3-5 years of experience in digital marketing, CRM, lifecycle marketing, loyalty marketing, website management
• Degree in Marketing, Communications, Digital Media, Hospitality, Business or a related field, or an equivalent combination of education and professional experience
• Restaurant, hospitality, multi-unit retail or consumer lifestyle brand experience - working across a portfolio of multiple brands or locations
• Demonstrated understanding of the guest or customer journey, including acquisition, engagement, retention, loyalty and reactivation
• Experience with loyalty and CRM platforms such as Punchh , Paytronix , Thanx, Salesforce, Marketo, Mailchimp or comparable systems
• Experience supporting a loyalty , rewards, VIP or membership program
• Experience managing digital listings through Google Business Profile, Yelp and Tripadvisor
• Hands-on experience updating websites through platforms such as Popmenu , WordPress, Shopify or comparable content management systems
• Strong writing, editing and proofreading skills with the ability to adapt communications across multiple brands
• Strong analytical skills and the ability to translate performance data into practical recommendations

Benefits

• Competitive salary in the range of $80,000-$90,000 annually depending on experience
• Benefits including vacation pay, medical, dental and vision insurance
• Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
• Weekly lunches provided on site Mondays-Wednesdays
• Company dining package with allotted spending amount each month
• Variety of Supplemental Benefit Plans for life's unknowns
• 401k with annual employer match after 12 months
• Employer paid life Insurance throughout the length of employment
• Paid/Floating holidays for 10 major holidays
• Education Assistance Program (EdAP) for hospitality related education growth