Responsibilities

• Work independently to configure, optimize, and administer core marketing technology platforms used for automation, data management, analytics, and account based marketing.
• Be responsible for evaluating, selecting, and implementing new marketing technologies that improve efficiency, scalability, and return on investment.
• Develop and maintain sophisticated workflows that support lead capture, nurturing, automated campaigns, email journeys, and sales enablement processes.
• Analyze data and transform insights into meaningful recommendations that drive decision making for demand generation, campaign performance, ABM engagement, and revenue attribution.
• Determine and maintain lifecycle data flows between marketing and sales systems, including lead and account scoring, routing, CRM integration, and re engagement programs.
• Craft solutions to ensure data hygiene, enrichment, segmentation, and governance across marketing databases.
• Play a key role in managing the digital marketing campaigns calendar and communication cadences to ensure balance, coordination, and alignment across teams.
• Provide internal consultation to stakeholders by sharing best practices, technical guidance, and strategic recommendations to maximize digital campaign performance.
• Create dashboards, reporting frameworks, and closed loop measurement models from ICP targeting through closed won opportunities.
• Identify and implement opportunities to leverage AI and emerging technologies to accelerate and scale enterprise demand generation efforts.
• Manage relationships with external vendors supporting martech administration, integrations, or project based initiatives.