Responsibilities

• Lead, plan, and execute integrated paid media campaigns across platforms including paid search, marketplaces, and social.
• Collaborate with cross-functional teams to support product launches/campaigns, ensuring paid campaigns generate high-quality leads and measurable pipeline impact.
• Analyze campaign performance and recommend new strategies to optimize ongoing efforts.
• Recommend ideas and improvements to current digital marketing channels/activities.
• Manage and allocate paid media budgets across channels to maximize ROI and pipeline impact.
• Build and manage audiences across platforms - Retargeting and lookalike audiences.

Requirements

• 5+ years of experience in marketing / digital marketing, ideally within biotech, life sciences, healthcare
• Experience in campaign management and leading the delivery across multiple platforms/channels
• Hands-on experience with paid media (Google Ads, Social channels) and web analytics
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot)
• Strong analytical mindset with comfort working in dashboards and performance reports
• Strong organizational skills with the ability to manage multiple projects simultaneously
• This is a full-time, salaried, benefits-eligible position located in the Chicago Office
• The ability to work full-time in-person is required for this role