Responsibilities

• Campaign Strategy Development and Implementation
• Collaborate with product teams to understand product features and benefits.
• Develop a comprehensive marketing strategy tailored for the product launch, including target audience identification and messaging.
• Design and implement multi-channel marketing campaigns (e.g., social media, email, content marketing).
• Set KPIs and metrics to measure campaign success (e.g., leads generated, website traffic, conversion rates).
• Continuously analyze campaign performance and make data-driven adjustments to enhance effectiveness.
• Work closely with sales, IST, and product teams to ensure alignment and support for launch efforts.
• Digital Campaign Planning and Execution
• Lead, plan, and execute integrated paid media campaigns across various 3rd party platforms, including but not limited to paid search platforms, marketplaces, and social media platforms.
• Collaborate with cross-functional teams to support product launches/campaigns, ensuring that paid campaigns consistently generate high-quality leads and measurable pipeline impact.

Requirements

• 5+ years of experience in marketing / digital marketing, ideally within biotech, life sciences, healthcare, or a highly regulated industry
• Experience in campaign management and leading the delivery across multiple platforms/channels
• Hands-on experience with paid media (Google Ads, Social channels) and web analytics.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot).
• Strong analytical mindset with comfort working in dashboards and performance reports.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• The ability to work full-time in-person is required for this role.

Benefits

• benefits-eligible