Responsibilities

• Leads integrated digital marketing strategy and execution across paid media, email, web, audience activation, and emerging digital channels in support of brand, product, launch, and business objectives.
• Translates audience insights, customer journeys, market priorities, and business goals into channel strategies, campaign briefs, media plans, testing roadmaps, and measurable performance goals.
• Owns digital campaign performance, including budget pacing, channel effectiveness, funnel progression, conversion, cost efficiency, and return on marketing investment.
• Builds measurement frameworks and dashboards with Analytics and Marketing Operations; synthesizes data into decision-ready insights, risks, tradeoffs, and optimization actions for senior leaders and cross-functional stakeholders.
• Leads experimentation across audiences, creative, messaging, offers, landing pages, media mix, and campaign sequencing to improve performance and customer experience.
• Partners with Brand, Product Marketing, Creative, Web, CRM, Sales, Marketing Operations, IT, and other cross-functional teams to deliver coordinated omnichannel programs and consistent customer experiences.
• Supports international and multi-market launches by establishing scalable digital strategies, launch playbooks, channel requirements, timelines, measurement standards, and localization guidance for language, culture, media behavior, regulatory requirements, approved claims, and market-specific business needs.
• Manages external agencies, technology partners, direct reports, and/or project teams by setting clear scope, priorities, roles, deliverables, budgets, performance expectations, feedback, and accountability.
• Strengthens campaign enablement in partnership with Marketing Operations and technology teams, including audience activation, lead management, tracking, tagging, consent, and data quality.
• Ensures digital initiatives comply with company policies and applicable legal, regulatory, privacy, accessibility, and promotional review requirements, including Privacy/HIPAA where relevant.

Requirements

• Demonstrated expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, and campaign optimization.
• Deep expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement.
• Strong knowledge of major advertising, analytics, tag management, and marketing automation platforms, with the ability to apply data to improve performance and customer experience.
• Ability to connect business objectives, audience insights, channel strategy, creative, media, measurement, and optimization into a cohesive plan.
• Strong analytical, project management, and program leadership skills, including the ability to manage multiple campaigns, launches, markets, agencies, budgets, and deadlines simultaneously.
• Proven ability to lead through influence, manage agencies or team members, collaborate across global and regional teams, and communicate strategies, insights, and recommendations clearly.

Preferred

• Bachelor’s degree in marketing, Business, Communications, Digital Media, Analytics, or a related field, or equivalent combination of education and applicable experience.
• Advanced degree or relevant digital marketing certifications preferred.
• 12-15 years of progressive digital marketing experience, including ownership of integrated, full-funnel campaigns across multiple digital channels.
• Experience leading complex campaigns, product launches, media budgets, agencies, vendors, and/or cross-functional teams.
• Experience supporting international or multi-market launches, including localization, regional coordination, and adaptation to market-specific requirements.
• Experience in medical devices, healthcare, or another regulated industry is preferred.

Benefits

• health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts.
• 11 paid holidays per year
• a minimum of 20 days of paid time off (with accrual starting on day 1)
• access to a 401k plan with company match
• Employee Stock Purchase plan