Responsibilities

• Own and evolve a comprehensive full-funnel digital marketing strategy across paid search, paid social, programmatic/display, online video, and emerging channels to drive omni-channel traffic and sales, with brick and mortar being the priority.
• Lead end-to-end campaign planning and execution with agency, translating business goals into channel strategies, briefs, targeting approaches, and measurement plans in partnership with cross-functional stakeholders.
• Manage the creative asset pipeline and process: develop clear briefs, define formats/specs, coordinate reviews and approvals, track production status, and ensure on-time delivery of creative for all digital channels.
• Ensure consistent, on-brand creative and messaging across digital touchpoints, including paid media, website modules/banners, email, and SMS by partnering with Creative, Brand, Ecommerce, and Lifecycle teams.
• Serve as the primary day-to-day lead for media agencies and key platform partners: align on objectives, oversee execution, negotiate scopes/contracts as needed, and evaluate performance to ensure best-in-class partnership.
• Oversee campaign implementation and governance, ensuring quality control, tagging/measurement readiness, compliance with brand standards, and a tight feedback loop between creative, media, and onsite experiences.
• Develop and manage budgets, forecasts, and pacing across channels; identify opportunities to reallocate spend to maximize ROI and incremental impact.
• Establish and run a test-and-learn roadmap (audiences, creative, offers, landing experiences, and new platform betas) with clear hypotheses, success metrics, and post-test learnings.
• Own performance reporting and insights (daily/weekly/monthly) for senior leadership; connect media results to in-store and onsite behavior and conversion drivers and recommend actions to improve outcomes.
• Partner with internal teams to stay ahead of planning, participating in quarterly/monthly road mapping, key moments planning, and promotional calendars to ensure media and creative readiness.
• Monitor industry trends, competitive landscape, and platform changes to inform strategy and identify growth opportunities (e.g., SEO/onsite learnings, shopping/booking flows, and customer journey improvements).

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience).
• 7+ years of experience in performance/digital marketing with hands-on ownership of multi-channel media programs; retail/apparel/omni-channel experience strongly preferred.
• 3+ years of experience working with ecommerce teams and/or within an agency environment; strong understanding of onsite merchandising, landing page optimization, and customer journey.
• Demonstrated ability to lead agency and vendor partnerships, setting strategy, providing clear direction, holding partners accountable, and driving measurable results.
• Proven strength in creative operations: briefing, trafficking/asset management, stakeholder alignment, and ensuring consistent creative across paid media, website, email, and SMS.
• Strong analytical and measurement expertise, including KPI definition, attribution concepts, and performance reporting; experience with Google Analytics (GA4) and/or similar analytics platforms.
• Exceptional project management and communication skills with the ability to influence cross-functional partners and manage multiple workstreams in a fast-paced environment.
• Comfortable operating with ambiguity and a bias toward action; strong testing mindset with the ability to turn learnings into scaled improvements.