Senior Digital Marketing Manager at Frette | New York City, NY | $130K/yr – $140K/yr

Frette

Senior Digital Marketing Manager

New York City, NY (Hybrid)

$130K/yr – $140K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own NA ecommerce paid performance and data-driven growth with a potential to go global, steering channel mix, budgets, and KPI discipline across paid, email, and CRM.

Channel ownership: lead paid search, social, affiliate, email, and SMS programs with cross-functional alignment.
Performance governance: own ROAS, CPA, CAC, conversion rate, and revenue contribution using GA4, MMM, and platform analytics.
Agency and cross-team orchestration: manage agencies and coordinate with Ecom, CRM, and Merchandising on launches and lifecycle initiatives.

Job Description

Own and drive the performance marketing strategy for the North American Ecom business, with the potential to expand scope to global markets over time.
Channel Strategy : Develop and execute paid media strategy across all digital performance channels including paid search, paid social, affiliate marketing, email marketing, and SMS.
Budget Management: Manage the digital marketing budget, ensuring efficient allocation across channels to maximize ROAs and meet revenue targets.
KPI Ownership & Reporting : Set, monitor, and report on all performance KPIs including ROAs, CPA, CAC, conversion rate, revenue contribution, and channel-level efficiency metrics.
Agency Management: Lead day-to-day management of digital marketing agencies, holding partners accountable to performance benchmarks and ensuring strategic alignment with Frette's brand and commercial objectives.
Audience Strategy: Collaborate with the Ecom and CRM teams on audience segmentation, retention strategies, and lifecycle marketing programs to improve customer LTV.
Innovation & Testing: Monitor competitive landscape and industry trends; continuously identify opportunities to test new channels, formats, or targeting strategies.
Analytics & Insights: Leverage Google Analytics 4, Media Mix Modeling, and platform-native analytics to deliver regular performance reports and actionable recommendations.
Ecommerce Alignment: Partner with the Ecom team and Merchandising team on product launches, promotional moments, seasonal campaigns, and website content to ensure all paid and owned channels are fully activated to support key commercial moments.
Digital Brand Content & Communication: Manage Frette's digital presence and lead the development of brand content that communicates the brand's heritage, luxury positioning, and seasonal narratives across all relevant digital touchpoints, while serving as the cross-functional connecting point across teams and regions to ensure consistency across every channel and moment.

Frette

2.5 Glassdoor

Since 1860, Frette has produced masterfully-crafted linens and home furnishings of unparalleled quality. Based in Monza and Milan, Italy, Frette employs only the finest fibres and most skilled artisans to craft a range of products that have come to embody luxury, comfort and creativity around the world.Known as the best in luxury linens, Frette bed linens can be found in many of the world’s most prestigious hotels, from The Ritz to The Peninsula, as well as in the most discerning private homes, yachts and jets.Today, Frette operates over 100 boutiques worldwide and retails online.Discover Frette at www.frette.com

Chieri, Piedmont, ITA

437 employees (54 in marketing)

www.frette.com

32% recommend to a friend

72% CEO approval