Responsibilities

• Own and drive the performance marketing strategy for the North American Ecom business, with the potential to expand scope to global markets over time.
• - Channel Strategy : Develop and execute paid media strategy across all digital performance channels including paid search, paid social, affiliate marketing, email marketing, and SMS.
• - Budget Management: Manage the digital marketing budget, ensuring efficient allocation across channels to maximize ROAs and meet revenue targets.
• - KPI Ownership & Reporting : Set, monitor, and report on all performance KPIs including ROAs, CPA, CAC, conversion rate, revenue contribution, and channel-level efficiency metrics.
• - Agency Management: Lead day-to-day management of digital marketing agencies, holding partners accountable to performance benchmarks and ensuring strategic alignment with Frette's brand and commercial objectives.
• - Audience Strategy: Collaborate with the Ecom and CRM teams on audience segmentation, retention strategies, and lifecycle marketing programs to improve customer LTV.
• - Innovation & Testing: Monitor competitive landscape and industry trends; continuously identify opportunities to test new channels, formats, or targeting strategies.
• - Analytics & Insights: Leverage Google Analytics 4, Media Mix Modeling, and platform-native analytics to deliver regular performance reports and actionable recommendations.
• - Ecommerce Alignment: Partner with the Ecom team and Merchandising team on product launches, promotional moments, seasonal campaigns, and website content to ensure all paid and owned channels are fully activated to support key commercial moments.
• 2. Digital Brand Content & Communication

Requirements

• Several years of marketing experience across performance marketing in a commercial environment. Luxury industry preferred.
• Strong command of paid media platforms: Google Ads (Search, Shopping, Display, YouTube), Meta, Bing, Pinterest, etc.
• Proficiency in GA4; familiarity with marketing mix modelling or attribution tools, Attentive and Salesforce Marketing Cloud will be an advantage.
• Excellent data analysis skills; highly proficient in Excel/ Google Sheet and comfortable working with performance dashboards and reporting tools.
• Strong creative instincts — able to brief creative teams clearly and evaluate content against brand and channel standards.
• Exceptional written and verbal communication skills; able to present confidently to senior leadership
• Highly organized and able to manage multiple workstreams, stakeholders, and deadlines simultaneously.
• Collaborative mindset with the ability to build strong working relationships across cross-functional and cross-regional teams.
• Comfortable operating in a fast-paced, evolving environment where structure and process are still being built.

Benefits

• For full time roles, in addition to the base salary, Frette offers a competitive benefits package that includes medical, dental, vision, life insurance, short + long term disability, 401K with Company match, paid maternity/paternity leave, employee discount, paid holidays, and a paid time-off policy.