Responsibilities

• Own Digital Growth & Discovery
• Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels
• Evolve Flywire’s SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiences
• Monitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programs
• Identify new channels and opportunities to increase awareness, engagement and qualified demand
• Drive Website Performance & Conversion
• Own the performance of Flywire’s website(s) as a critical acquisition and conversion channel
• Partner with content, product marketing and demand generation teams to create high-performing digital experiences
• Improve conversion through testing, personalization, audience segmentation and journey optimization

Requirements

• 7+ years of experience in digital marketing, growth marketing, performance marketing or a related field
• Deep experience across SEO, SEM, web optimization and digital acquisition
• Strong understanding of how AI and LLMs are changing search, content discovery and buyer behavior
• Experience with and strong working knowledge of, AEO, GEO and optimization for generative search experiences
• Hands-on experience using AI tools to improve marketing workflows, analysis, content or campaign performance
• Strong understanding of website conversion, landing-page optimization, experimentation and digital customer journeys
• Experience managing and optimizing paid media programs
• Strong analytical skills and comfort working across web analytics, search data, funnel metrics and revenue performance
• Ability to turn complex data into clear insights and recommendations
• Strong ownership mentality and the ability to move from strategy into execution

Preferred

• Experience building an AEO/GEO or AI-search strategy from the ground up
• Experience measuring brand visibility and citation across LLMs and generative search platforms
• Experience with AI-enabled personalization, content optimization or marketing automation
• Strong understanding of B2B buying journeys and enterprise demand generation
• Experience working across multiple products, audiences or global markets
• A track record of testing emerging technologies and turning successful experiments into scalable programs