4509-Digital Marketing Manager-Remote within U.S.
Crawford Group
San Francisco, CA (Remote)
$3K/wk - $3K/wkAgencyFull-timeSenior level7+ years exp.
19 hrs ago
Senior Digital Marketing Manager
San Francisco, CA (On-site)
$160K/yr – $190K/yrSenior Level7+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a multi-channel demand engine with PLG, ABM, and analytics that tie campaigns to revenue.
- Own end-to-end multi-channel campaigns across paid, email, and webinars.
- Lead PLG self-serve motion to drive signups and direct product revenue.
- Build dashboards, run A/B tests, and translate insights into higher conversion and ROI.
Job Description
- Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels
- Manage relationships with lead generation partners and vendors to maximize budget efficiency
- Implement and scale out PLG motion driving self-serve signups and direct product revenue
- Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts
- Influence build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI
- Partner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary data points are captured for downstream sales outreach and remarketing program enablement
- Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications
- Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency
- Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities
- Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels
- 7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments
- Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads)
- Marketing automation (Marketo)
- CRM (Salesforce)
- Analytics tools (Google Analytics, Marketo, Salesforce, Sigma)
- Bachelor’s degree in Marketing, Business, or a related field
- Experience managing agencies or vendors
- Comfort level with ambiguity and ability to operate both strategically and tactically without complete information
- Advanced certifications or MBA.
- Industry competitive pay
- Restricted Stock Units in a fast growing, well-funded technology company
- Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
- Employer contributions to HSA accounts
- Paid Parental Leave
- Paid life insurance, short-term and long-term disability
- Teladoc
- 401(k) with a 100% match up to 4% of salary
- Generous paid time off and holiday schedule
- Cell phone reimbursement
- Tuition reimbursement
- Subscription to the Calm app
- MetLife Legal
- Company paid commuter benefit; $200/month
Crusoe
Crusoe is the industry’s first vertically integrated, purpose-built AI cloud platform. The company is redefining AI cloud infrastructure and its platform is recognized as the "gold standard" among builders for its reliability and performance in developing, training, and deploying AI models. Powered by clean, renewable energy, Crusoe aligns the future of computing with the future of the climate. Leading Fortune 500 companies trust Crusoe’s advanced, AI-optimized cloud to support their most demanding AI applications.
