Senior Digital Marketing Manager, AWS WWPS Marketing

Responsibilities

• Design and execute digital marketing programs and content for a defined portfolio of government accounts, aligned to account-level business objectives, contract requirements and AWS sales priorities
• Develop account-specific messaging, content, and campaigns that can be deployed across AWS digital channels and customer-owned digital channels, including those that require clearance and operate inside government intranet platforms.
• Support digital initiatives to translate AWS cloud and generative AI capabilities into mission-relevant value propositions for government audiences, including via contractually-compliant features like “what’s new,” customer blog sites, and pricing and availability updates for AWS services used by federal government customers.
• Partner closely with AWS field sales, solutions architects, government affairs, and partner teams to align marketing activity to account strategy and pipeline goals
• Build and manage digital engagement programs, including briefings, roundtables, and immersive experiences tailored to senior government decision-makers, security cleared personnel and AWS marketing/sales leaders
• Measure and report on digital program performance, including campaign ROI and customer consumption of clearance-restricted content — continuously optimizing based on data
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall defense and national security go-to-market strategy
• Represent AWS at key industry events, conferences, and forums

Requirements

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• 6+ years of developing and managing digital marketing or channel programs experience
• Experience developing and executing campaigns across multiple levels of security classification
• This role requires the ability to obtain and maintain a US Government Security Clearance post-hire

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience with government procurement and contracting process
• Experience in the defense or national security industry

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)