Senior Digital Marketing and Growth Manager

Responsibilities

• Own Google Ads strategy, execution, optimization, and performance across multiple brands and service offerings.
• Manage Search, remarketing, YouTube, and other appropriate Google advertising formats.
• Optimize keywords, search terms, negative keywords, bidding strategies, audiences, creative assets, and conversion tracking.
• Improve qualified lead volume and acquisition efficiency.
• Monitor budgets and continuously reallocate spend toward the strongest-performing campaigns.
• Develop and manage paid advertising campaigns on LinkedIn, Meta, YouTube, TikTok, and other relevant platforms.
• Build audience targeting, retargeting, and creative testing programs.
• Develop campaigns that generate qualified appointments and measurable sales opportunities.
• Evaluate channels based on customer acquisition economics rather than impressions or engagement alone.
• Own the company’s organic social media strategy and publishing calendar.

Requirements

• 5+ years of hands-on digital marketing experience, with significant responsibility for Google Ads and paid social campaigns.
• Demonstrated success generating qualified leads for B2B companies.
• Advanced knowledge of Google Ads, including conversion tracking, bidding strategies, search term optimization, and campaign architecture.
• Strong working knowledge of Meta Ads Manager and LinkedIn Campaign Manager.
• Experience managing organic social media strategy, content distribution, and engagement.
• Proficiency with GA4, Google Tag Manager, and CRM-based marketing attribution.
• Experience optimizing landing pages and lead-generation funnels.
• Strong analytical skills and ability to communicate business results.
• Excellent copywriting, campaign messaging, and project management skills.
• Ability to work independently and take full accountability for outcomes.

Preferred

• Experience marketing cybersecurity, managed IT, SaaS, government contracting, or complex B2B services.
• Experience with HubSpot, SEMrush, YouTube marketing, and marketing automation.
• Experience repurposing long-form video content into short-form social media campaigns.
• Familiarity with AI-assisted video editing, content creation, and workflow automation.
• Experience collaborating with SDR and B2B sales teams.

Benefits

• Competitive base salary and meaningful performance incentives.
• Full-time W-2 employment.
• Opportunity to directly influence a growing company’s marketing strategy.
• Access to existing content, advertising accounts, marketing technology, and sales resources.
• Direct collaboration with executive leadership.
• Significant autonomy, accountability, and opportunity for advancement.