Responsibilities

• Develop and execute digital marketing plans that support Royce’s sales, marketing, brand awareness, client engagement, and product promotion objectives
• Oversee the day-to-day management of Royce’s primary digital marketing channels, including email, website content, marketing automation, and social media promotion
• Plan and execute recurring and short-term promotional campaigns
• Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
• Lead the day-to-day strategy and execution of Royce’s marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
• Conceptualize and execute email content and overall engagement strategy
• Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
• Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
• Coordinate with the firm’s Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
• Test email content across devices and browsers for functionality, presentation, and user experience