Responsibilities

• Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication
• Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
• Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
• Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Requirements

• Bachelor degree required, MBA preferred
• Minimum of 6 years of work experience with at least 4 years of experience in digital marketing
• Proven track record in creative, campaign or brand roles within an organization.
• Expertise in developing and implementing product-specific campaigns in an omni-channel approach.
• Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
• Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.
• Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
• Experience in Abode Creative Suite a plus
• Domestic travel up to >30%.

Preferred

• Preferred Skills: Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, Technical Credibility

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year
• For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits