Loyalty and Customer Engagement Product Manager
First Citizens Bank
Raleigh, NC (Remote)
In-houseFull-timeMid level
8 days ago
Senior Digital Loyalty Strategist
Syracuse, NY (Hybrid)
$120K/yr – $130K/yrSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive loyalty strategy and program design to maximize ROI, retention, and scalable growth.
- Own loyalty program design, KPIs, and performance optimizations.
- Must-have: 5+ years in customer experience, loyalty, CRM, or digital marketing strategy.
- Standout: experience presenting to executives and building scalable playbooks.
Job Description
Responsibilities
- Design, restructure, and optimize loyalty programs tailored to brand needs
- Define KPIs, program health metrics, and engagement goals
- Optimize for ROI, retention, and future scalability
- Track loyalty market trends and apply insights
- Craft engagement strategies across loyalty, CRM, and SMS channels
- Support segmentation, targeting, testing, and performance optimization
- Partner with Managed Services to ensure campaign alignment with business goals
- Support Sales and Customer Success teams to drive product adoption
- Collaborate with Implementation, Product, and Data teams on launch and feature alignment
- Coordinate with third-party developers on loyalty and ordering integrations
Requirements
- 5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy
- Experience designing or implementing loyalty programs (restaurant or consumer brands)
- Strong knowledge of campaign strategy, CRM, and SMS marketing
- Skilled in collaborating cross-functionally and with external clients/partners
- Proficiency in: Excel (analysis, modeling, and reporting)
- PowerPoint (polished, executive-ready presentations)
- Word/Outlook (professional documentation and communication)
- Strong organizational and multitasking abilities
- Exceptional presentation and communication skills — confident advising C-level executives
- Team player with a growth mindset and a willingness to take initiative
- Open to coaching, feedback, and professional development
Preferred
- Prior experience in consulting or agency environments
- Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.)
- Financial modeling and/or market research expertise
- Tableau proficiency (for performance analysis and visual storytelling)
PAR Technology
PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. For more information, visit www.partech.com. PAR recruiters and hiring managers do not request personal information from applicants via email. Personal information should only be provided by applicants within PAR’s secure applicant tracking system (ATS) powered by Ashby.
