Responsibilities

• You'll film, edit, and star in content for platforms like Meta, TikTok, and YouTube.
• You'll play a pivotal part in executing our content strategy by serving as a primary face for our brand.
• You'll manage shoots where you serve as the lead talent, creating highly innovative content for both paid and organic campaigns.
• Your work—and your presence on camera—will directly contribute to revenue growth and audience engagement.
• Drive our video ad production by creating premium UGC style content.
• Develop and star in User-Generated Content (UGC) that achieves high performance, demonstrating strong hooks and authentic audience appeal.
• Effectively utilize your own dog (ideally) to create "day-in-the-life" and "product-in-use" content that resonates deeply with our community of pet parents.
• Effectively manage and execute regular live-action content shoots, whether featuring yourself, actors, or customers.
• Partner with Creative Strategists & Media Buyers to optimize creative based on performance data to ensure ad content delivers measurable results.

Requirements

• On-Camera Talent: Highly comfortable and charismatic in front of the camera; ability to deliver scripts naturally and authentically.
• Dog Owner (Preferred): Ideally owns a dog and is able to feature them in regular video content to demonstrate product benefits.
• 3-5 Years in DTC Social Content: Experience producing high-performing social media content (Meta, TikTok, YouTube).
• Video Production Expertise: Experienced in managing content shoots with a focus on live-action.
• Post-Production Expertise: Strong knowledge of Adobe Premiere Pro, After Effects, or Final Cut Pro.
• Performance Marketer: Exposure to direct response marketing in an e-commerce context.

Preferred

• Dog Owner (Preferred): Ideally owns a dog and is able to feature them in regular video content to demonstrate product benefits.

Benefits

• Health/Dental/Vision/Disability/Life insurance
• 401k
• 20 days PTO