Senior Digital Advertising Specialist at Best Choice Products | Newport Beach, CA | $70K/yr – $100K/yr

Best Choice Products

Senior Digital Advertising Specialist

Newport Beach, CA (On-site)

$70K/yr – $100K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for a multi-channel e‑commerce portfolio with senior ownership.

Own end-to-end paid media across Amazon Ads, Walmart Connect, Google Ads, and other retail channels.
Must-have: 5–7+ years in e‑commerce paid media with proven profitability and budget scaling.
Standout: Cross-functional leadership with Finance, Creative, and executive stakeholders.

Job Description

Responsibilities

Develop and guide paid media strategies across DTC and marketplace platforms to support revenue and profitability goals.
Serve as the primary internal lead working with Quartile and other external partners, evaluating and refining agency-recommended strategies while holding partners accountable to performance targets.
Optimize toward ACOS, TACOS, ROAS, blended CAC, and contribution margin targets.
Recommend channel investment allocations, budget pacing, and growth forecasts.
Translate performance data into strategic insights and business recommendations for leadership.
Operate as a senior-level individual contributor with strategic ownership of paid media performance in partnership with executive stakeholders.
Lead structured testing roadmaps to continuously improve efficiency and scale.
Own advertising strategy across Amazon Ads, Walmart Connect, and other retail media platforms.
Align advertising investment with inventory levels, product launches, and promotional initiatives.
Partner with Creative and Brand teams to inform messaging, visual testing, and conversion optimization strategy across paid channels.

Requirements

Bachelor’s degree in Marketing, Business, or related field preferred, or equivalent professional experience.
5–7+ years of progressive experience in paid media within an e-commerce environment.
Strong expertise in Amazon Ads required; Walmart Connect and additional retail media experience preferred.
Prior experience working with Quartile strongly preferred.
Experience with Helium 10, Google Analytics (GA4), and marketplace analytics tools.
Proven experience managing and scaling high-volume advertising budgets while maintaining profitability targets.
Experience working in a multi-channel retail environment (DTC + marketplaces + big box retailers) strongly preferred.
Demonstrated ability to develop strategy and present insights to senior leadership.
Strong understanding of incrementality testing, attribution modeling, and cross-channel performance measurement.
Experience leveraging AI-driven optimization tools, automation frameworks, or advanced bidding technologies is a plus.

Preferred

Prior experience working with Quartile strongly preferred.

Benefits

Flex Fridays : Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.
Comprehensive Health Coverage : Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.
Support When You Need It : Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.
Future-Forward Financials : Secure your future with our 401k plan, complete with up to a 3.5% company match.
Time to Recharge : Enjoy vacation time, paid holidays, and sick days to rest and recharge.
Fuel Your Day : Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.
Exclusive Discounts : Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.
Play Hard : Unwind with our on-site arcade games and ping pong to connect with colleagues.
Stay Fit : Access our onsite gym, fitness classes, or bicycles-for-borrow to keep your fitness goals on track.
Celebrate Together : Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party

Best Choice Products

2.9 Glassdoor

BCP is the go-to online shopping destination for quality products built in-house. Collections are curated by our product developers to build the perfect balance of quality and value. A diverse catalog that includes home, outdoor, toys, and fitness collections make us the ideal shopping destination for families everywhere. OUR MISSION:Our mission is to develop the worlds best selling products inspired by real people.WORKING FOR BCPEach member of the BCP team embodies our core values and upholds these BCPromises:Be Generous:We always give more because we care about our customer.Be Meticulous:We believe the little things make the biggest difference.Be Uncomplicated:We take pride in our honest values & lively nature.Be Dedicated:We create lifelong connections with our working partners.Be Honest:We stay true to our brand and our promises no matter what.Be Infinite:We know our possibilities are endless, so we strive for more.Learn More: http://bit.ly/2EraKDt

Founded in 2002

Newport Beach, California, USA

286 employees (30 in marketing)

bestchoiceproducts.com

40% recommend to a friend

56% CEO approval