Senior Digital Ads Strategist

District of Columbia, USA (Remote)

Salary Not AvailableSenior Level2+ years expContract

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel paid acquisition for high-stakes fundraising campaigns, turning platform bets into donor growth while staying ahead of privacy shifts and rapid news cycles.

  • Own multi-platform paid media strategy (Meta, Google, programmatic) with quick pivots for big fundraising days.
  • Translate performance data into client-ready insights that connect acquisition to mission impact.
  • Navigate iOS14+/cookieless changes and evolving platform rules to protect efficiency and scale.

Job Description

Responsibilities

  • Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
  • Helping clients understand our approach and results in the context of their broader cross-channel digital marketing program; Designing innovative advertising campaigns that help achieve clients’ donor acquisition and advertising goals in the short term, with an eye toward driving long-term fundraising and engagement success;
  • Analyzing performance data to help our clients understand the why behind the performance, ensuring alignment with their broader mission.
  • Navigating the high-stakes, rapid-response world of news-cycle marketing, where your ability to pivot a strategy in real-time can result in millions of dollars raised for a cause in a single day.
  • Staying at the forefront of privacy changes (iOS14+, cookieless future) and platform shifts to ensure our progressive partners stay ahead of the curve.

Requirements

  • 2-4 years of experience managing complex paid media portfolios in a high-growth startup, a major agency, or a political organization.
  • A Product Manager approach to ads – you care as much about the post-click experience and conversion rate optimization as you do about the CPM.
  • Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions; Extensive experience with the backend of ad managers.
  • Obsession with optimization: At MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client’s mission.
  • You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.

Preferred

  • Experience with nonprofit and/or political fundraising.
  • Client management experience.

Benefits

  • 100% employer-paid premiums for platinum-level medical plan on a national health care network
  • 100% employer-paid life insurance and short term disability
  • 50% employer-paid vision and dental insurance
  • 401(k) with 3% employer contribution
  • 20 vacation days in addition to 12 paid holidays, sick days, bereavement leave, and a volunteer day off.
  • Paid parental leave at 100% of your salary
  • Financial support for reproductive and transgender care
  • Flexible telecommute and remote work policies
  • Company issued Mac products for home offices
  • Cell phone service reimbursement, meal and ride-share reimbursement, and other perks available
  • Supporting your team on some nights and weekends as we approach high-volume times such as elections may be required.
MissionWired logo

MissionWired

At MissionWired, we harness the power of storytelling and connectivity. We’ve deployed millions of emails, motivated countless Facebook likes and shares and generated untold tweets and retweets. We’ve crafted strategic communications for dozens of members of both houses of Congress, large national nonprofit organizations and even The White House. We were at the vanguard of digital advocacy, inventing the tactics in wide use today. We are a full-service agency that can tackle any challenge thrown our way. From online fundraising, acquisition advertising and analytics to coding, graphic design and writing, we have top-flight talent who’ve been recognized as the best in their fields. Our clients include the Bill & Melinda Gates Foundation, Sandy Hook Promise, Democratic political committees and members of the U.S. Senate.

Founded in 2007
Washington, District of Columbia, USA
222 employees (80 in marketing)

Traffic Signals

Monthly Visitors
13.5K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
35.4%
Direct
49.4%
Referral
7%
Social
6.8%
Paid
1.3%

Headcount Trend

Current headcount: ~222

Marketing Team

Marketing Team Size
70 (32% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Debt Financing, 9 months ago

Funding History

  • Jun 2025
    Debt Financing
  • Mar 2021
    Debt Financing
  • Mar 2021
    Private Equity