Senior Demand Generation Specialist – Ten-X – Irvine, CA

Responsibilities

• Develop and execute integrated digital campaigns and audience growth strategies that increase qualified bidder volume
• Lead email marketing and CRM programs, including bidder nurture, re-engagement, and lifecycle communications
• Partner with CoStar’s centralized SEM team to inform paid search strategy, support campaign execution, and identify ongoing optimization opportunities
• Monitor asset-level marketing performance, identify gaps, and prioritize additional digital support for underperforming or time-sensitive assets
• Optimize the end-to-end buyer funnel, from traffic and account creation through vault visits, registration, bidder qualification, and bid activity
• Analyze campaign and funnel performance, translate findings into actionable recommendations, and communicate clear insights to key stakeholders
• Use AI tools in your own workflow — for campaign optimization, content production, and performance analysis — to increase the speed and quality of demand generation output and share effective practices with the team

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not-for-profit, in person, University or College
• 5+ years of experience in digital or performance marketing, ideally in a marketplace, e-commerce, or lead-generation environment
• Hands-on experience with email marketing platforms and CRM systems (e.g. Salesforce, Pardot, or similar)
• Experience managing or collaborating with SEM/paid search vendors or specialists
• Strong analytical and problem-solving skills, with the ability to interpret campaign and funnel data, identify opportunities, and translate insights into action.
• Practical AI fluency in your own working process

Preferred

• Experience in commercial real estate, auctions, online marketplaces, or another transaction-driven environment
• Experience triaging or prioritizing marketing support across a high volume of concurrent, time-bound listings or offers
• Familiarity with marketing automation and lead-scoring tools

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups