Senior Demand Generation Specialist – Local Channels & Database Marketing

Responsibilities

• Inbound Local Channels & Paid Ads Optimization
• Campaign Design & Launch: Build, deploy, and scale paid acquisition campaigns across, maximizing standard search, local extensions, and Performance Max (P-Max).
• Local Service Engine Management: Own the daily strategy, positioning, and budget pacing for Google Local Services Ads (LSA). Manage review pipelines, license verifications, and proactively dispute invalid proximity leads to maximize ad spend.
• Lead Quality Auditing: Monitor the lead lifecycle from click to cash. Work directly with internal CRM data to continuously drop low-performing targets and adjust bidding tiers for maximum ROI.
• Vendor Partner & Marketplace Management
• Platform Ownership: Serve as the primary point of contact and master operator for our critical lead networks, including ANGI, Thumbtack, YELP, HomeAdvisor and Nextdoor among others.
• Performance Tuning: Fine-tune target profile filters, adjust automated instant-book parameters, and track response windows to outperform competitors in regional marketplaces.
• Outbound Database Marketing & Lifecycle Design
• Retention Campaign Architecture : Design, write, and launch high-impact email and SMS marketing campaigns utilizing our existing company database.
• Automation & Segmentation: Build out automated consumer drip sequences, regional seasonal promotions, and win-back flows to systematically convert stale leads and cross-sell past customers.

Requirements

• Experience: 2–4 years of hands-on experience running performance-based local digital marketing, paid acquisition, and database marketing campaigns.
• Platform Mastery: Deep, practical familiarity with Google Ads (LSA, P-Max), local marketplaces (Angi, Yelp, Thumbtack), and marketing automation software (e.g. ServiceTitan, ActiveCampaign, or similar).
• Analytical Mindset: Comfortable using spreadsheets, analyzing pipeline data, calculating Cost Per Acquisition (CPA), and evaluating multi-region return on investment (ROI).
• Speed & Culture Fit: Thrives in a highly competitive, fast-paced team environment. A self-starter who values execution over long meetings.

Benefits

• Competitive compensation with performance bonus earning opportunities
• Comprehensive benefits package, including medical, dental, vision, and retirement plans
• Paid Time Off and paid holidays
• Opportunity to build a rewarding career within a growing organization
• A privately owned company with long-term leadership stability—not private equity backed